While laying in bed the other night, unable to sleep, it occurred to me that the rise of Korean beauty might not have been possible without Kim Kardashian. Just hear me out! To the casual observer, a 10-step beauty routine may seem excessive, but it hardly compares to Kim. Kim Kardashian is the ultimate 10-step everything. After all, the woman waist-trains and wears double spanx, has a 50-step day time makeup routine, and for when she feels up to it, a 50-step contouring technique.
She’s the antithesis of the effortless, je ne sais quoi, #wokeuplikethis girl. As far as I can gather, Kim Kardashian helped normalize multi-step rituals dedicated to self-beautification. She made it OK to admit to working hard to look nice, which is a nice change from the cool French girl obsession that really just celebrates beautiful people for doing nothing to maintain their beauty.
If French beauty is about simplicity, Korean beauty, like Kim Kardashian, is all about maximalism. It’s about recognizing and individually addressing each and every need, and constantly adjusting as needed. It’s the opposite of the one-step-fits-all approach and as such, through the K-beauty obsession, I’ve been able to find a crazy variety of products, including many dupes of Western products that suit my skin better than the originals.
This cream from Aromatica is one such product. The reason for that long-winded introduction is to try to explain why I’m so fond of this cream that is otherwise really boring. In a nutshell, this is a mineral-oil-free dupe for those French multi-tasking moisturizer creams (ie Embryolisse Lait-Creme Concentre, Avene Cicalfate, Ducray Ictyane) at a more affordable price point. Mineral oil isn’t a bad ingredient, broadly speaking, but it gives me cystic breakouts and every single French cream seems to have it. -_-
Onwards to the review!
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