Ippin -New Japanese E-Commerce Site- Introduction and Window Shopping

When Ippin reached out to me back in November, I was super stoked for a few reasons. For example,

  • Their selection of products looked really interesting. They have FlowFushi, Kate, Acseine, which are all brands I recognize from the Cosme best-of lists but have never tried
  • Their prices seemed very competitive for the few items I was familiar with. For example,  they have the Canmake stay on balm rouges with no markup AND with free shipping
  • They use Paypal

But most of all I was excited to have another player trying to make Japanese skincare and makeup accessible abroad. While Korean beauty products have gone very mainstream in the past couple of years, Japanese products still have a ways to go towards achieving mass accessibility.


Ippin is a e-commerce site that launched in mid-2016 and, amongst other things (like clothes, food, electronics) sells skincare and cosmetics. They’re based in Tokyo but cater to and ship internationally.

My experience with their website has been limited, but the impression I’ve gotten so far is the search is a definite improvement compared to Rakuten, but browsing has limited functionality. They have mentioned they are currently focused on improving online features of their website, so I’m hoping they add more structure to their product organization in the future. That said, their customer service so far seems to be very responsive on both the site and on social media, which is a huge positive for me.

I know that with every new site, what I am most interested in is product selection and so I wanted to point out some items available on their site that I think look interesting, starting with quick reviews of a few they were kind enough to send me!


Reviews of Products I’ve Tried

Mimura Smooth Skin Cover


My hand in the bottom right picture isn’t blurry. This primer actually blurs the pores on my hand (and on my face).

I haven’t used a lot of makeup primers in my life but this is a Rakuten best seller in 3 countries, including Japan, so I was very curious. It smells like roses and has a soft, balmy texture – if you’re familiar with water-droplet creams, the texture is really similar to that (except this doesn’t form water droplets). I don’t really have issues with my foundation not lasting so I can’t really speak to how effectively this prolongs the life of makeup, but it does very noticeably blur my pores!

Japanese Ingredients: ジメチコン、シクロペンタシロキサン、ポリシリコーン-1クロスポリマー、イソノナン酸イソノニル、メトキシケイヒ酸エチルヘキシル、酸化亜鉛、(ジメチコン/ビニルジメチコン)クロスポリマー、シリカ、PEG-10ジメチコン、パルミトイルペンタペプチド-4、ジ酢酸ジペプチドジアミノブチロイルベンジルアミド、テトラヘキシルデカン酸アスコルビル、BG、グリセリン、水、カルボマー、ポリソルベート20、トコフェロール、トリエトキシカプリリルシラン
English Ingredients: dimethicone, cyclopentasiloxane, polysilicone-1 crosspolymer, isononyl isononanoate, ethylhexyl methoxycinnamate, zinc oxide, (dimethicone / vinyl dimethicone) crosspolymer, silica, PEG-10 dimethicone, palmitoyl pentapeptide-4, dipeptide diaminobutyroyl benzylamide diacetate , ascorbyl tetraisopalmitate, butylene glycol, glycerin, water, carbomer, polysorbate 20, tocopherol, triethoxycaprylylsilane

Rosette Cleansing Pasta


Rosette makes this cleansing paste/pasta in a few different varities and this pink tube is White Clay Lift. There’s also Sea Clay Smooth, Ghassoul Bright, and Acne Clear. These cleansers have been around forever, I see them at every Japanese supermarket, and apparently they were ranked pretty highly by Cosme a few years back. Unfortunately, I like my cleansers to be mildly acidic and per the strips I have, this cleanser clocks in with a pH of 9. As such, I will likely be repurposing as a body wash.

Japanese Ingredients: 水(精製水)、ミリスチン酸K(植物性石けん)、グリセリン(保湿剤)、ステアリン酸(皮フ保護剤)、DPG(保湿剤)、ステアリン酸K(植物性石けん)、ココイルグリシンK(洗浄剤)、PEG-75(保湿剤)、ラウリン酸K(植物性石けん)、PEG-30(保湿剤)、カオリン(白泥・清浄剤)、オクテニルコハク酸トレハロース(洗浄剤)、ヒアルロン酸Na(保湿剤)、加水分解コラーゲン(保湿剤)、水添レシチン(保湿剤)、BG(保湿剤)、ペンチレングリコール(保湿剤)
English Ingredients: Water (Purified Water), Potassium Myristate, Stearic Acid, DPG, Glycerine, Potassium Stearate, Potassium Cocoyl Glycinate, PEG-75, Potassium Laurate, PEG-30, Kaolin, Sodium Trehalose Octenylsuccinate, Sodium Hyaluronate, Hydrolyzed Collagen, Hydrogenated Lecithin, BG, Pentylene Glycol

+OneC Premium Hydrogel Facial Mask


This mask is made of a completely transparent, smooth hydrogel material and wears very comfortably with minimal slippage. This is one of the most cooling and soothing masks I’ve used! I imagine it would by fantastic after a hike, if I ever hiked LOL. My skin felt hydrated and calm after use.

Ingredients: Water, glycerin, DPG, locust bean gum, carrageenan, agar, human adipose cell acclimation culture fluid extract, hydrolyzed swiftlet nest extract, placenta extract, ceramide 3, hydrolyzed collagen, hyaluronic acid Na, ascorbic acid, aloe vera leaf juice, cucumber fruit extract, Saccharomyces / mother-of-pearl culture lysis interstitial fluid, tea leaf extract, Saccharomyces culture solution, lecithin, allantoin, guar gum, PEG-60 hydrogenated castor oil, xanthan gum, sucrose, arginine, glucose, chloride K, EDTA-2Na , tamarind gum, ethanol, perfumes, ethylhexylglycerin, phenoxyethanol, propylparaben, ubiquinone, methylparaben

Canmake Lip Tint Jam 01 Cherry

I’ve been pretty impressed by all the Canmake products I’ve tried so far and this is no exception! This lip tint applies with a long doe foot applicator like lip gloss but settles like a stain or a tint. It takes a minute to dry down, but once settled it has a smooth, moisturized finish, has great staying power and is 90% transfer proof. I’ve worn this quite a bit in the past couple of weeks and this tint has emerged from a fried chicken lunch and multiple heated (aka sweaty) yoga classes unscathed. I really, really wish this came in more colors because they are so easy to wear and manage to add a burst of color without looking garish.

Ingredients: Water, Glycerin, Pentylene Glycol, PEG / PPG / Polybutylene Glycol -8/5/3 Glycerin, (VP / VA) Copolymer, Carbomer, Phenoxyethanol, Hydroxyethyl Cellulose, Potassium Hydroxide, Pentasodium Pentetic Acid, Honey, Butylene Glycol, Peach Fruit Juice, Orange Juice, Tocopherol, Chamomile Flower Extract, (/ -) Red 227, Orange 205, Yellow 4, Blue 1

Blue LuLuLun Face Mask 32 Sheets- Rich Moisture Type

Very decent, budget sheet masks. You won’t find the masks drenched in essence (you never do with bulk-packaged masks) but the material is soft and stretchy and work perfectly well in providing a nice boost of moisture. Full review here.

Sakura Kokoro Beauty Essence

This is a very cosmetically elegant serum that contains ascorbyl glucoside as well as some other skin-beneficial ingredients. This whole Sakura Kokoro line is halal too! Full review to come real soon! Review is up.

Cotte Face Gel, Hand Cream, and Sheet Mask


Cotte means “amazing” in a local Niigata dialect and is produced by 95-year old Hakkaisan sake brewery, which produces sake in small batches, hand stirs when possible, and uses lower heat and a longer fermentation process. How AMAZING is the packaging for these items? Full review to come soon!

Wishlist Items

Here are some items I have not tried yet but definitely have my eye on for when room opens up in my stash!

  • Kanebo Suisai Powder – My skin is sensitive to papain which takes a lot of powder / enzyme cleansers off the table for me. This is one of the few I can use and have had my eye on. It’s low-ish pH (I’ve heard the pH is around 6 although reports online differ) and quite a few people on r/AB seem to really like it. Ippin has a 15 pc option in addition to the usual 32 pc packet, which is nice because it’s less of a commitment.
  • FlowFushi Mascara, Eyeliner, and Cushion – Based off of Cosme awards and the displays at my local Asian Beauty store, FlowFushi seems to be the IT Japanese makeup brand at the moment. They’re also one of the only Japanese brands I know of that makes a cushion foundation.
  • Premium PUReSA Masks – I can’t remember where but someone told me these masks are good and they’ve been on my wishlist for a long time. I think they’re a jelly-type-essence mask, which I haven’t actually tried yet
  • Phil-Naturnt Deep Cleansing Gel Oil – I don’t know much about this but I’m really into gel-oil first cleansers right now, which I think this is
  • Xiva Misao Fermentation Beauty Cleansing Serum – From what I’ve been able to gather this is a cleansing water/toner all-in-one product in the same vein as Son & Park’s Beauty Water (but better because it contains ferments instead of flower extracts/EOs that I’m sometimes-sensitive to!). This product is pretty high up on the list for my next Japanese skincare haul
  • LuLuLun Face Mask Balance Type – I know I have half a tub of the blue variety but the pink ones contain niacinamide, honey, and ginseng, which sounds like a pretty killer combo for such a “budget” mask.
  • Canmake Stay On Balm Rouge – I actually have two of these in 08 and 11 but they’re one of those lip products that I honestly wouldn’t mind collecting all the colors of. With some tinted lip balms, there’s a trade off between color and moisture but not with these! They feel like chapstick on the lips yet are surprisingly pigmented. I actually wish the 11 shade were more subtle because I don’t have a lot of opportunity to wear such an intense pink color. The color range is fairly limited (Canmake colors leans very young IMO) but if you like bright colors, these are awesome.

That’s everything on my wishlist for now. Let me know if you guys spot any other cool things I should add to this list!

Disclaimer: This product was provided to me at no cost for review purposes. The opinions expressed are my own. This post contains tracking links but no affiliate links. 

8 thoughts on “Ippin -New Japanese E-Commerce Site- Introduction and Window Shopping

  1. Kelley (kelleykbeauty on IG) says:

    I haven’t read your blog in a while and I’ve been missing it, and our shared enjoyment of everything sake:) The puresa masks are pretty uncomfortable to wear but they are amaaaazing for my skin. They do have a thick, jelly essence. I cut open the package and apply the extra essence before I put the mask on. I often have enough for chest, shoulders, arms, and hands. The green “flavor” is the ceramide version – it’s a little closer to lotion than the others. If I do a chemical peel and have any irritation or dryness this is perfect afterwards. My second favorite is the yellow – royal jelly one. I’ve tried the special edition rose royal jelly but meh. I have to tear the pieces of the mask around the nose because they are tight and small and feel to restrictive. Great post, and I’m going to start myself a wishlist on this new website. Have you ever tried the barrier repair sheet masks that have a baby on the front?? I am curious about those…

    Liked by 1 person

    • V. Rex says:

      Thanks for the tip! I’ll definitely remember green and yellow are the ones to get! I’ve seen the barrier repair baby masks in a lot of stores but have never tried them. I think the pink is hyaluronic acid and squalane, which sounds really promising!


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