Lululun Face Mask Rich Moisture Type 32 Sheets Review

Having a skincare blog and instagram changes the way I consume skincare. If I were using sheet masks in a vacuum, I’d probably never even think of dropping $7 on a single sheet mask, regardless of how much I like the artwork, but being able to share (and preserve?) that artwork on Instagram somehow makes all the difference in the world.

Bulk packaged sheet masks, on the other hand, are about as Instagram-friendly as a box of tissues but they are functional and economical, which might be more important priorities for someone less invested in social media. Of the bulk-packaged masks I’ve tried so far, these ones from LuLuLun are by far the nicest. Let’s take a look:


Product Name
Blue LuLulun Sheet Masks 32 Sheets (Rice Moisture Type) フェイスマスク 青のルルルン 32枚入り(もっちり高保湿タイプ)

Where does it fit in your routine?
I like to use sheet masks before emulsion and cream steps (so after cleansing, essences, toners, ampoules/serums) but do what works for you.

Size and Price
One pack contains 32 masks. The best place to get them is Ippin* where this costs $14.81 with free shipping. That’s $0.46 per mask. It is also available on Amazon US for $23.96 and Imomoko for $23.
* These masks were provided to me for review by Ippin. Ippin is a new Japanese e-commerce site. I posted about it here.

Breaking things is a talent of mine and judging from pictures online, I opened my contain of masks incorrectly. What I did was rip off all of the shiny blue/purple plastic wrapping. If you do that, you will find the masks to be folded and stacked like tissues in a translucent, cubic plastic container with a lid. What you’re supposed to do is leave the packaging on and just remove the sticker that covers the lid.

If I stick my nose into the mask container, there’s a really faint sweet fragrance I can’t quite place. On my face, the mask doesn’t really have any noticeable scent.


What’s in it? 

A bunch of humectants and extracts. Humectants are great for hydration because they hold water, and these masks are formulated with a ton of them! In addition to glycerin and sodium hyaluronate, which are your two more common humectants, this also includes compounds of sugars (glycosyl trehalose and glyceryl glucoside) and sugar alcohols (hydrogenated starch hydrolysates) which help hydrate skin. In addition, this contains royal jelly, yuzu, algae, and sweet marjoram, which is a good mix of nutritive and antioxidant ingredients.

Acne Triggers & Irritants
Cosdna identifies butylene glycol (1) as an acne triggers.

Full Ingredients
English: Water, glycerin, propanediol, polyquaternium -51, glycosyl trehalose, glyceryl glucoside, hydrogenated starch hydrolysates, Sodium PCA, royal jelly extract, sodium hyaluronate, citrus junos (yuzu) fruit extract, algae extract, sweet marjoram (origanum majorana) extract, PEG-40 water hydrogenated castor oil, xanthan gum, citric acid, sodium citrate, phenoxyethanol, methylparaben, butylene glycol 


Material, Shape, and Fit 

The mask is made of a white, knit-like, cotton material that is pliable knit and wears very comfortably. It is a HUGE step up from the material of the Quality 1st and Japan Gal bulk masks that I’ve used in the past. It adheres to my face really well and maintains moisture nicely, which is important because with bulk-packaged masks, there’s less essence to go around for each mask. Everyone’s face is different but the shape fits my face fairly well and there are some details I really like, in particular the strip that goes above my lip and under my nose is thicker than in a lot of other sheet masks I’ve used, which makes it less likely to awkwardly flap around or prematurely dry out.


If you like your sheet masks drenched in essence, bulk-packaged masks aren’t for you. That said, I found the wetness of these masks to be adequate. On my skin they usually stay wet for a good 40 minutes and are usually still moist when I take them off. I think the thicker mask material and abundance of humectants work together to keep the masks wet.

My skin looks noticeably bouncier post-mask. There’s no residual stickiness, and while the container of masks has a very light fragrance, once I have applied the individual mask to my face the scent becomes unnoticeable.


Partly spurred on by the sanitation/worker compensation scandal, I’ve been thinking a lot about sheet masking and what it means to me. As much as I love the idea of drawing a heavily epsom salted bath and soaking with an extravagent sheet mask on to cap off a stressful day, I can count the number of times I’ve actually done that on one hand. I don’t decant extra sheet mask essence, I don’t scrapbook and preserve interesting sheet mask art, I rarely wear sheet masks long enough for them to fully dry. These bulk-packaged masks aren’t glamorous but they work, are economical, and are consistent with my desire to be a more conscientious consumer.

The Takeaway

These masks have good material, decent longevity, no sticky residue, and no fragrance. This is a very decent mask and at <$.50 per sheet, it’s value is absolutely insane. It’s not loaded with essence but still does a great job hydrating my skin. If you’re in the market for a budget sheet mask and/or are concerned with packaging waste, this is the one to get.

Overall Rating: 4.2/5 Stars

Disclaimer: This product was provided to me at no cost for review purposes. The opinions expressed are my own. This post contains an affiliate links. Purchasing an item through an affiliate link does not add any cost to the customer but does help support this site’s upkeep.

7 thoughts on “Lululun Face Mask Rich Moisture Type 32 Sheets Review

  1. Nailderella says:

    I just wanted to say that I really like your detailed reviews in general! I’ve only tried 1 Lululun mask (a pack of 7 to be precise) and was surprised to see there wasn’t much essence in them vs the sheet masks I usually use, but still they can be interesting for a daily use. And wow a box of 32 for 14 is really interesting!

    Liked by 1 person

    • V. Rex says:

      Thank you so much! That means a lot coming from you! There’s definitely less essence in these but it’s nice for when I only want to mask for 10-15 mins vs an hour!


    • V. Rex says:

      Ive heard drying out to be a problem but actually had surprisingly little drying with my masks. I would just make sure to put the lid firmly in place afterwards. I also kept the container in a dark drawer. Not sure if the lack of light made a difference.


Leave a Reply

Fill in your details below or click an icon to log in: Logo

You are commenting using your account. Log Out /  Change )

Google photo

You are commenting using your Google account. Log Out /  Change )

Twitter picture

You are commenting using your Twitter account. Log Out /  Change )

Facebook photo

You are commenting using your Facebook account. Log Out /  Change )

Connecting to %s