I LOVE dinosaurs! In case you couldn’t tell from all the dinosaur pictures on this blog and from the title, so I feel a strange kind of kinsmanship with Too Cool for School (and with 50 Cent) because, if their Dinoplatz line is any evidence, they love dinosaurs too! This lip balm even has decapitated dinosaurs on it!!! Some people are wooed by shiny things, but I’ll take prehistoric reptiles any day.
Dinoplatz is a play on the word dinosaur (obviously) and the German word for playground, spielplatz. Hatori Sando designed the packaging and put together this strange but adorable movie to promote the brand.
About the Lip Balm
The color I chose is #1, Spilled Wine, which is a purplish, berry color. The promotional material touts the presence of rose hip oil, argan oil, and evening primrose oil, but if you look at the ingredients the main moisture retaining ingredient is mineral oil.
Full ingredient list, with acne triggers and irritants per CosDNA thusly indicated, is below:
Diisostearyl Malate, Mineral Oil, Trimethylolpropane Triisostearate, Polybutene, Hydrogenated Polyisobutene, Silica, Hydroxystearic Acid, Tocopheryl Acetate, Oenothera Biennis (Evening Primrose) Oil, Rosa Canina Seed Extract, Argania Spinosa Kernel Oil, Butylene Ethylene Styrene Copolymer, Caprylyl Glycol, Polyglyceryl-2 Triisostearate, Glyceryl Caprylate, Aluminum Hydroxide, Dimethicone, Fragrance, Phenoxyethanol, Red 34, Red 30 Lake, Red 27, Iron Oxides(Ci77499), Yellow 5 Lake
The balm is housed in a wide and shallow cylindrical metal container. I’m not a huge fan of packaging that requires you to dip your hands in because it compromises portability, but at least it is a sturdy container.
This stuff smells like berry fruit snacks. The color is a deep, warm burgundy in the jar but much more berry-purple once you scoop it onto your fingers. The consistency are surprisingly nice, like a dense jelly.
Once applied, this balm reveals itself to be more of a lip gloss than anything else. The color is sheer and faint, but noticeable and very flattering. Also, the balm applies really nicely to dry lips on account of its jelly-like texture and moisturizes surprisingly well without excessive stickiness. The staying power is not great, but not really any better or worse than your typical lip gloss-type product.
Final thoughts: Packaging is enough to justify the purchase, but the product is actually quite decent! Sometimes the universe works exactly the way it ought to.